Market Multiplication, Direct Marketing and the Marketing Mode of the Health Food Industry
نویسندگان
چکیده
منابع مشابه
Market Multiplication, Direct Marketing and the Marketing Mode of the Health Food Industry
The market multiplication theory includes the multiplication of market, time and benefit, and the direct marketing is based on this theory. Health food industry can adopt the mode of direct marketing, because the industry possesses characters of low production cost, high circulation cost and lots of users. The marketing mode, product promoting method and employee salary system of Amway Company ...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2009
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v3n5p123